Jim Liaw grew up in Southern California and was immediately drawn to the street racing scene. But his passion really started when he saw an E30 BMW M3 and fell in love with the looks. During college, he reached out to any automotive related business he could think of looking for a job or internship. He landed a spot at Sport Compact Car as an intern working on finding new sponsors for the magazines. His next job was in the import drag racing with the IDRC series and sold sponsorships and booth spaces for their races. The next position was at Vision Entertainment that produced Hot Import Nights doing more sponsorship managements.
Jim then teamed up with a friend to start Slipstream Global Marketing with the goal of helping companies optimize their promotional spend at events. They landed a big client with Mazda and worked with them to increase youth awareness to the Mazda brand at motorsports events. In 2003, Jim gets word that the Japanese want to hold a drifting exhibition event in the United States. Their first event at Irwindale Speedway was a huge success! Despite this, the Japanese counterparts weren’t too keen on hosting more events. So, Jim and his partner set out to create their own drifting series and called it Formula Drift.
Since then, they have been growing the series every year. They employ 6 other people and are holding 8 events in 2017. They stream all of the races for free on the internet and strive to provide the ultimate experience for the fans.
Dave Vasser grew up in Waco, TX and fell in love with street racing right away. He wasn’t too interested in school and actually dropped out in 10th grade to work with his uncle at his framing company. He worked at various other businesses but always dabbled with modifying cars and making them fast. He opened his for automotive business in 2000 selling race gas and nitrous out of a trailer. The next year, he started renting a space and doing installs. The business grew rather quickly and he had to move to a larger space to accommodate the various techs and salesmen.
Throughout the growing process, Dave was always selling nitrous products manufactured by other people. He really enjoyed this side of the business and ended up turning over the install portion to one of his mechanics. This allowed Dave to focus on making products he needed that other people weren’t making. In early 2004, he decided to take the leap and stop selling other people products. Now, Nitrous Outlet is the largest nitrous parts manufacturer in the world with 30 employees and 13,000 square foot building.
His new goal is to run the business better and become more efficient. He has hired a CFO to manage the finances and assembled a management team. Dave is getting back into racing after the car has been neglected for many years.
Ken Anderson grew up in LA during the 70’s and enjoyed normal kid stuff like biking and skateboarding. Ken’s first car was a VW Bug and he discovered how much fun it was to customize it. In the mid-80’s, he got a job at a local Honda dealership in the parts department. That dealership begin importing Mugen parts from Japan and was installing them onto cars. After a few years of working at the dealership, he wanted to get into racing and got in touch with Russ at RC Engineering. Ken started as a shop assistant and learned a lot about engine dynamics during his time there. Then, he heard about an opportunity at HKS and got a job as a sales person. He got in on the ground floor of HKS bringing their excellent build quality to the US.
After some time, he had an opportunity to team up with Rod Millen and began importing parts for the Miata when it was first brought to the US. They built some great cars and imported all sorts of parts for the Miata and other Mazda cars. Eventually, Ken saw yet another opportunity in SUV’s and branched out to start a company that imported accessories for vehicles like the Land Cruisers, Montero’s, and Troopers. This was the first company that Ken started on his own and he grew it to be a very large company. Then he sold his stake to a partner and exited the business.
The next venture was back into smaller sports cars. He met a man who worked at Cosworth during a car event and this meeting turned into another business opportunity. At the time, Cosworth’s primary role in the US was to support the Champ Car racing series. But Cosworth wanted to manufacture and sell more parts in the US and Ken was put in charge of that task. When Ford sold off the Cosworth arm of the business, Ken helped introduce several products for different vehicle manufacturers. They got started with products like a CNC head for the Subaru STI, as well as a CNC head and cams for the Mitsubishi Evo. After building up yet another business, Ken left to go work for COBB Tuning for the next 1.5 years.
Ken then traveled to England for the Autosport Performance Trade Show and had a meeting with Mountune to sell them the Accessport. David Mountain, the founder of Mountune, was actually looking for somebody to introduce the US to their products and knew that Ken would be perfect for the job. So Ken took the offer and opened up Mountune USA by himself and proceeded to grow the company very quickly. He now employs 13 people and occupy a large building with a showroom, install area, engine dyno, and warehouse space.
Mike got his start with race cars be being a corner worker at the local track. After a near-death experience with a crashing car, Mike decided to move to tech inspection. Here, he started to offer repair services to the guys going through tech and then branched out to helping them modify the race cars. Then he dabbled in co-driving with Rod Millen and helping them build cars. Mike was then approached by a friend who wanted to open a shop so they opened Road Race in late 1993. Over the years, the business never really got a strong footing and the friend left the company. This forced Mike to reevaluate his situation and move the business to a smaller & cheaper location. This was at the same time that he started to focus on Mitsubishi’s. When the Evo hit the states in 2003, the market changed pretty drastically. Road Race went from mainly selling parts online to mainly installing parts and tuning customer cars.
But during a race in Mexico, Mike met Rossy. She had grown up in drag racing and was checking out the rally racing. They hit it off and Mike proceeded to go out of his way to help Rossy’s team with parts and repairs. They married 3 years later and now Rossy runs the shop. Road Race is now in a 6500-square foot building and is made up of 8 people. They specialize in Evo’s but still work on a lot of DSM’s and still dabble in various random vehicles.
James Siebert has partnered with his friend and fellow car enthusiast, Scott Frazho, to start their own brick and mortar performance shop. They have both been interested in and have owned Mitsubishi’s over the years and exchanged stories at the annual Buschur Shootout. Individually, they both have been working on friend’s cars in the respective garages and would purchase parts via another shop to install on customer’s cars. They also would buy race cars, part them out, return them to stock, and then sell them to raise working capital.
In 2016, they decided to partner up and create F&S Motorsports. In the beginning, they just had a website that sold parts, but in November, they opened their brick and mortar location in Michigan to begin working on customer cars. Scott is about 30 minutes from the shop, but Jason commutes 1.5 hours each way to be at the shop. The hours are pretty brutal now, but he considers the initial time as an investment in the company with the intention that it will pay off in the future.
They are navigating the waters of starting a business with building up their customer base, marketing their business, and figuring out the best packages to offer their customers. We will be following up with James and F&S Motorsports in the future to see how they are progressing.
Marty Staggs was born into drag racing. Both his father and grandfather raced meaning that he was always around fast cars. As a child, Marty helped his dad build dune buggies in the garage and learned to weld at a very young age. He pursued an education in mechanical engineering but never got his college degree. He met his wife and quickly started a family so he got jobs working in commercial controls businesses. But he was always building stuff for cars and focused on the VW platform. Eventually, he stumbled upon a Turbosmart Wastegate and loved the product! In 2006, Marty went to SEMA and met with the owner of Turbosmart. They started to hang out and formed a friendship right away.
Marty found out that Turbosmart had a US distributor and they stayed in contact over the years. This friendship turned into a business partnership when Marty was asked to take over the US market of Turbosmart as the Vice President & General Manager. Since 2009, Marty has grown and expanded the business with proper planning and passion to make it more successful.
Frank Rehak grew up working at the family’s shop and initially thought he was going to find a career as a motorcycle mechanic. He got a few jobs working on motorcycles and realized it wasn’t as great as he hoped. So he went back to work with his dad. He started at the bottom cleaning the machines and sweeping the floors. Frank worked his way up and eventually had quite a lot of responsibility at the shop. He had a few ideas about doing exchanges with customers and boxing up product to sell them anywhere and slowly began implementing these ideas.
He started to transition the shop to doing more CV axle rebuilds. But then the market was flooded with new replacement parts from China and he had to reevaluate his business model. So, he began offering upgraded drive shafts. Now, things have become very serious! They own a 50,000-square foot facility in North Carolina and employee 29 people.