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DO IT FOR A LIVING

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.
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Now displaying: February, 2018
Feb 26, 2018

Description: Doug and Brad DeBerti, the father and son duo, have a new Discovery Channel show called Twin Turbos. Doug was born and raised in Montana and moved down to Bakersfield, CA when he was 18. In the late 80’s, Doug got a new truck and began making custom parts for it. He wiggled his way into a building lease and took out 4 credit cards to raise capital for the new business. In an ingenious move to project inventory, he would buy empty boxes from manufacturers and weighted them down! He would just purchase the actual products when the customer would buy them. He sold off that business and started an accessories business that was very successful.

During this time, he and his son started DeBerti Designs with the purpose of building custom show vehicles. They would build vehicles, show them at tradeshows, and then sell them to fund the next project. They switched gears and bought a truck to race off road. Very soon, they began defeating the odds and winning races. They leveraged their story and success to pitch a TV show idea to The Discovery Channel.

They have a 10,000 square foot shop with about 6 fabricators that help them make anything they can imagine. They are building super cool custom vehicles and continue to go racing. You can check out more information about there show Twin Turbos and catch the first episode on Feb 28th at 10pm ET/PT.

Feb 19, 2018

Glen is from New Zealand and his dad actually used to own a trailer company. His dad sold the company in the mid-eighties and it was a couple decades before Glen got back into trailers. After high school, Glen got into construction and went off to create his own construction company. Glen then moved to Dubai and did construction there as well. Over the next decade, he built a very large business with around 700 employees.

His next adventure went down a completely different path. He took his wife and two small children to the United States. They bought an RV and toured the US for 6 months to take a break from it all. After the adventure, they moved back to New Zealand and Glen decided to get back into building trailers. He had bought a race car and struggled with loading and unloading it. So, he decided to fix the problem himself! He started with a motorcycle trailer that lowered to the ground to make it easier to load.

The next phase was building a single-axle trailer that was capable of carrying a small car. Eventually, he created a tandem-axle trailer that could carry a full-size vehicle. At one point, they were making 50 different trailers and things were getting more and more complicated. After a trip to SEMA, he realized that they needed to streamline operations and focus on their core products. They shed 48 of their 50 different trailers to do this. Now, they only focus on the products that provide the most value.

Feb 12, 2018

David was born and raised in Ohio and has been there his entire life. Growing up, he was very active in outdoor activities and his dad was racing. By the time he was 18, he had his SCCA license and was racing pretty regularly. When he went to college, he started off in Accounting but changed it to HR and Psychology. During school, he wrote a business plan to distribute wheels in the Midwest. His dad owned Dayton Wire Wheels and he noticed there was a void in the market of distributing wheels. After working in a wheel & tire store after college, he decided to make his business plan a reality and begin distributing wheels.

Steve (David's twin brother) and their dad originally had the idea for a custom welded 2-piece wheel that they could cater to the needs of their customers. This business also took off quickly and Steve brought David in as a partner to help manage the business. They now use their own skill sets to work together to continue to grow the company.

David had to shut down the distribution business in 2007 because they couldn’t compete with the Chinese manufacturers who were selling wheels for much cheaper and consigning wheels to their customers. It was just not financially viable to continue to compete in that space so they closed the business to focus on the manufacturing wheels.

Recently, they have begun using a carbon fiber barrel and their machined center section to make an extremely lightweight wheel. It drops about 10lb from their lightest wheel previously offered. These wheels are very enticing for electric car customers looking to change the look and performance of their vehicle.

Feb 5, 2018

Bob grew up in Colorado and has been around racing his whole life. His dad raced with SCCA and then became the chief driving instructor in Colorado. His dad brought the family to a race and they met another family of racers. It was at this time that Bob would meet his future wife (she was 11 and he was 13). Bob went to college for a business degree and ended up in California after graduating to become a stunt driver. He ended up moving back to Colorado when he and his wife got married.

Back in Colorado, he managed one of the Acura dealerships and created a racing program. A group of investors came to Colorado Springs looking to purchase the abandoned Pikes Peak International Raceway and were looking to have a local person manage it. Bob was then chosen to come on as the General Manager. He has become an investor and is now the President of the track.

Over the years, Bob has vastly expanded the offerings and revenue sources for the track. Typically, it is easy to fill up the weekends with enthusiast events. But, he has pushed to get other activities during the week to rent out the track. He went after OEM’s, military contractors, and research programs to fill up the week day spots. This has helped them be successful in keeping the track open and expanding the offerings!

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