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DO IT FOR A LIVING

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.
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May 7, 2018

The Ring brothers grew up around their dad’s fueling station and spent their time tinkering with whatever they could get their hands on. Jim moved around a few times and eventually moved his family back home to Spring Green, WI (2 hours west of Milwaukee). He saw a 1969 Camaro Indy Pace car for sale in the paper and had to get a loan from a bank to purchase the car. He fixed it up and ended up selling it for a profit. This was the catalyst for starting his own shop. Jim found a vacant car dealership and bought the building with a friend to begin working on and restoring cars. Several years later, he sold that building and bought a piece of land with his brother to start Ring Brothers.

They were doing collision repair to pay the bills and bring in steady revenue. But their passion has always been for the customer and restoration side. On each one of the restorations, they would find more and more products that they didn’t particularly like. So, they would make these pieces in house! They built another building to house all of their CNC machines and now manufacture around 1000 SKU’s. In total, they have 3 buildings that take up about 15,000 sq ft to house all of their jobs and machines.

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