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DO IT FOR A LIVING

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.
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Mar 5, 2018

Dirk has always been a builder and tinkerer. He started working for a clutch company called Kennedy Engineered Products that built engine adapters and clutches for VW’s. He was working as a clutch assembler and was in college for a Mechanical Engineering degree. He worked his way up the ranks at KEP. In 1994, Dirk was working on a project for the Japanese import vehicles and asked his boss if he could take the idea and run with it. In 1996, he started Advanced Clutch Technology (ACT) and started branding the pressure plates himself.

He has steadily grown the business over the past couple decades and sees no end in sight. He currently rents a 22,000 manufacturing facility and has 40 employees. They have been a strong proponent of having a strict pricing policy. This was a tough decision in the beginning, but it has turned out to be the right choice. It has allowed shops and sellers to make a good margin on the parts and keep the industry going.

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