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DO IT FOR A LIVING

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.
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Jun 18, 2018

Bret grew up in Jasper, IN and dabbled with cars during high school. After high school, he worked various jobs in Jasper and then took a job in Florida as a tech rep for the NHRA Drag Racing circuit. A few years later, he started working for a company in California to work for Blower Drive Service. He had been traveling about 300 days per year and decided to settle down back in Jasper with his new wife. He worked a tool truck and was building his own pro-street hot rod. He wanted to be able to adjust the ride height so he could drive the car to the track and then lower it to race. He took inspiration from semi-trucks with their air springs and sourced one small enough for his project. He built a few more of these systems for his buddies and incorporated Air Ride Technologies in 1996.

Within a couple years, things were really starting to take off. Bret’s wife was able to quit her normal job and come work with Air Ride Technologies and they quickly grew to 20 employees. The company continued to grown until the economic downturn in 2008. Through hard work and streamlined business practices, Bret was able to keep the company open and survive the tough times. He did have to lay off some employees but has been able to bounce back strong and now employs 60 people. They have made a big push in the last few years to engineer and build new products and bring them to the market. Now, they are working on marketing and demonstrating the products.

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