Jim Liaw grew up in Southern California and was immediately drawn to the street racing scene. But his passion really started when he saw an E30 BMW M3 and fell in love with the looks. During college, he reached out to any automotive related business he could think of looking for a job or internship. He landed a spot at Sport Compact Car as an intern working on finding new sponsors for the magazines. His next job was in the import drag racing with the IDRC series and sold sponsorships and booth spaces for their races. The next position was at Vision Entertainment that produced Hot Import Nights doing more sponsorship managements.
Jim then teamed up with a friend to start Slipstream Global Marketing with the goal of helping companies optimize their promotional spend at events. They landed a big client with Mazda and worked with them to increase youth awareness to the Mazda brand at motorsports events. In 2003, Jim gets word that the Japanese want to hold a drifting exhibition event in the United States. Their first event at Irwindale Speedway was a huge success! Despite this, the Japanese counterparts weren’t too keen on hosting more events. So, Jim and his partner set out to create their own drifting series and called it Formula Drift.
Since then, they have been growing the series every year. They employ 6 other people and are holding 8 events in 2017. They stream all of the races for free on the internet and strive to provide the ultimate experience for the fans.